Visa Announces New Ways for Financial Institutions to Enhance Digital Card Management Experiences for Customers
This new set of capabilities will help issuers deliver superior card management experiences to their cardholders, letting them add, view, manage and share access to their card
The new offerings will build on existing capabilities of Visa Token Service (VTS) to let issuers create a customizable suite of services to offer to their Visa cardholders. Visa Token Service replaces sensitive account information found on payment cards, such as the 16-digit account number, expiration date and security code, with a unique digital identifier that can be used to process payments without exposing actual account details.
New Capabilities to Provide Consumers with Greater Visibility and Control
The new Visa Network Hub Push Provisioning capability to be offered will simplify issuers’ access to push provisioning capabilities, by providing one integration point to interface with participating VTS token requestors. When implemented by an issuer, this would allow their Visa cardholders to easily add a digital version of their Visa card to participating VTS token requestors through the issuer’s mobile banking app or online banking channel. This means the bank’s consumers will not need to go through the process of individually signing-up for participating services, such as digital wallets, card-on-file merchants, e-commerce enablers and IoT providers. For example, the upcoming capability would help enable a consumer who receives a new Visa card from their financial institution to log into their bank’s mobile app and link their new card details to a digital wallet or online merchant before receiving the card in the mail.
In addition, an issuer may pair the Visa Network Hub Push Provisioning with Consumer Transaction Controls to create new experiences for cardholders. For example, issuers can offer cardholders the ability to give restricted card access to another user through a digital wallet, card-on-file merchant, e-commerce enabler and IoT provider. In this case, the cardholder could extend access in the form of a digital card to a trusted person, like a child or caregiver, to make purchases online or via mobile wallets, without giving access to a physical card or the full account details.
“As consumers become more connected, it is increasingly important for
cardholders to be able to manage digital payment activities in one
central location,” said
Visa is also developing a new Visa Card-on-File Data API that will provide issuers with details around merchants where a consumer has stored their card on file. The API will scan transaction history and identify card-on-file transactions such as bill pay or subscriptions, providing Visa cardholders with additional insight into where their card is stored. Additionally, an issuer will receive information about where their customers’ cards are updated in the event of a reissuance, due to reasons like expiration or loss of card.
The new capabilities will be available to issuers in
Andy Gerlt, 415-805-5153