Visa Enables On the Go Payments With the New Fitbit Ionic
“How We Will Pay”* study shows consumers who own wearables buy more, prefer cashless purchases and view devices as eliminating buying friction
The continuous rise in mobile connectivity has led to the proliferation
of digital payments, with Visa helping to offer more ways to pay through
devices such as phones, watches and now fitness trackers with the new
Fitbit Ionic – no physical wallet required. To make Visa purchases using
the Fitbit Ionic device, users simply load an eligible Visa credit or
debit card on the
“Visa continues to focus on delivering the tools and technologies that
empower our partners to offer safe, secure and convenient payments to
consumers via connected devices,” said
Fitbit Pay provides secure payments through the Visa Token Service. Tokenization is a payment security technology that replaces card account information, such as account numbers and expiration dates, with a unique digital identifier (“token”) that is used for payment without exposing a cardholder’s more sensitive account information. Active accountholders can leave their wallet at home and pay with a touch of their wrist.
“We are proud to partner with Visa and offer the ability to pay on the
go with Fitbit Pay on Fitbit Ionic, offering more convenience for our
users to help them reach their health and fitness goals,” said
“How We Will Pay” Wearables Survey Data
The “How We Will Pay” study* finds the majority of consumers want their wearables to allow them to make everyday purchases, in a safe and seamless way. New wearables, like the Fitbit Ionic, address some of the priorities and concerns identified by survey respondents – including safety/security concerns, reducing friction when making a purchase and providing a way to pay without carrying a wallet.
- Consumers who own wearables buy more: The study showed wearables owners buy more things than the average consumer in all product categories, ranging from apparel and food to personal care products and more.
- Wearable and non-wearable owners prefer to go cashless: More than 60 percent of all respondents – wearables owners and non-wearables owners – preferred cards and digital payments over cash.
Wearables improve personal productivity: More than 85 percent
reported that wearables help save time and improve efficiency. The
seamless payments made possible by the Fitbit Ionic may reduce
friction for the active
Fitbitconsumers when they are making a payment.
- Security and theft are two major concerns for wearable device owners: More than 70 percent of wearable owning respondents reported that they worry about data privacy and theft. Visa Token Service provides a safer and more secure way to pay, addressing this concern for Fitbit Ionic users.
*The “How We Will Pay” survey was conducted among a panel of
approximately 2,600 adult users ages 18 and older within the
Katie Harris-Maines, 415-810-4930