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|Visa Introduces Visa Checkout to Simplify Online Shopping on Any Device|
“As people around the world spend more time and money online,
particularly using mobile devices, they are demanding a fast, secure and
frictionless way to shop using the payment cards they already know and
According to data from comScore, in the first quarter of 2014, 47
percent of total eCommerce spending in
For consumers and online retailers, Visa Checkout offers an easy and secure way to pay online. Enrolling in Visa Checkout is intuitive and simple, and shoppers can use any Visa debit or credit card or even other branded cards to make purchases from a PC, mobile device or within a mobile app. Once enrolled, shoppers simply provide their username and password to complete the payment process -- without ever having to leave the merchant’s website.
The online checkout experience continues to be a consumer pain point with shopping cart abandonment rates as high as 68 percent 3, according to research firm, eMarketer. In many cases, consumers have to click through multiple screens, filling out detailed information before completing a purchase. The problem is even more pronounced as devices become smaller with 86 percent of shoppers never completing their purchases on mobile devices3.
Strong Merchant Participation
“Visa Checkout offers our customers another simple and secure way to
quickly order online from Pizza Hut,” said
“People aren’t looking for another wallet - they just want a simpler way
to pay online, particularly on mobile devices, and that’s exactly what
we designed Visa Checkout to do,” says
Driving Mass Consumer Adoption
Visa will drive broad awareness for Visa Checkout through a multi-million dollar advertising campaign, launching today in digital and social channels, and on television later this year. The campaign will feature participating merchants and a broad range of consumer offers and promotions.
Leading payments card issuers, community banks, and credit unions are all participating in Visa Checkout. This includes more than 180 financial institutions and organizations around the world such as:
“Visa Checkout simplifies online shopping -- much the same way the
original Visa card simplified shopping in person - allowing customers to
securely speed through online checkout,” said
Visa Checkout SDK
With the launch of Visa Checkout, a new mobile SDK is also available, allowing developers to quickly build and implement a native in-app checkout experience for iOS and Android-based devices.
The Visa Checkout SDK files and related documentation are available for download from the Visa Developers website at http://developer.visa.com/visacheckout. The Visa Developers program offers tools, technology and support for developers interested in building innovative payment solutions.
Visa Checkout Availability
Starting today, consumers can sign up and use Visa Checkout through select banks, through participating merchants or directly at www.visacheckout.com.
Additional Visa Client Quotes:
Visa merchants across the Internet are applauding the launch of Visa Checkout. The following are additional quotes by leading merchants:
"Service is our top priority at
“United continues to advance our digital channels to offer our travelers
the mobile convenience and control that they increasingly expect and
value,” said Thomas F. O’Toole,
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products.
1 Source: U.S. eCommerce Market Share, Q1 2014, comScore
3 Source: Shopping Cart Abandonment,