Leading global brands combine innovative payment and mobile
technologies to create in-car purchase experiences that are secure,
convenient and easy
BARCELONA, Spain--(BUSINESS WIRE)--Mar. 2, 2015--
Visa Inc. (NYSE:V), Pizza Hut and Accenture (NYSE:ACN) today announced
they are working together to develop a proof-of-concept connected car to
test mobile and online purchases on the go. The connected car is
expected to feature Visa Checkout, Visa’s online payment service,
cellular connectivity, Bluetooth Low Energy (BLE), as well as Beacon
technology deployed at Pizza Hut restaurants to alert staff when the
customer has arrived and is ready to pick up the order. The integration
of these technologies is being managed by Accenture.
Visa Demos Connected Car Commerce at Mobile World Congress 2015 (Photo: Business Wire)
Visa will demonstrate connected car commerce at Mobile World Congress,
March 2-5 in Barcelona, Spain (Hall 6, Exhibit Booth 6D40). The partners
expect to test the connected car commerce experience in Northern
California, over a three-month period, starting this spring.
“By 2020 it is estimated that more than 250 million vehicles worldwide
will include some form of embedded connectivity1,” says Bill
Gajda, senior vice president of Innovation and Strategic Partnerships,
Visa Inc. “As the number of connected cars on the road increases, so
does our ability to bring secure online commerce to consumers
everywhere. We initially focused on a specific use case – ordering a
meal on your way home – but we envision a world where consumers can
seamlessly make many of their everyday purchases from the car.”
Building Next-Generation Commerce Experiences
With busy, on-the-go consumers in mind, the connected car concept led by
Visa, combines leading edge payment security, cellular and wireless
technologies to test connected car consumer payment experiences. The
demonstration of connected car commerce is a first of its kind in the
industry. While the initial focus is on ordering food at a quick service
restaurant, the technology can also be applied to other, everyday
consumer purchases including gasoline, transit and parking and
drive-through retail opportunities.
Visa Checkout, the online payment service that lets consumers make
purchases with just a few clicks, integrated into the dash of a
connected car, will allow consumers to easily order food from the car.
Interactive Voice Control (IVR) will be used to enable consumers to
easily and securely make in-car purchases. IVR enables the driver to
order and authenticate the purchase while keeping both hands on the
steering wheel and maintaining focus on the road.
Pizza Hut, the world’s largest pizza company and biggest digital pizza
brand by order volume, has already integrated Visa Checkout as an easy
checkout option on pizzahut.com. As part of the connected car trial,
the company now will provide in-car access to menus, delivery and
pick-up options as well as test in-restaurant “beacon technology” to
notify team members when the customer’s car has arrived.
committed to offering speed and convenience to our customers when
ordering online and this new connected car technology is the latest
way for us to do that,” said Baron Concors, Chief Digital Officer,
Pizza Hut. “We have the largest suite of mobile apps and are proud to
be the exclusive pizza company to offer Visa Checkout, so with our
history of innovation, it only made sense for us to be the first to
test the beacon technology in cars.”
Accenture plays a pivotal role developing the applications and
integrating several technologies to build the technical foundation for
secure and seamless in-car purchases. This includes the car’s head
unit, cellular network, Visa’s payment technology, the restaurant’s
eCommerce platform, beacon and Bluetooth technologies.
are pleased to team with Visa to explore the future of Internet of
Things-based commerce by building the connected car commerce
prototype,” said Anand Swaminathan, Global Growth and Strategy lead
for Accenture Digital. “Visa has great vision in this space and
continues to innovate and explore new ways to make purchases more
convenient for consumers, setting the bar even higher in terms of
friction-less payment transactions.”
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in
more than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world's most advanced
processing networks — VisaNet — that is capable of handling more than
56,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa's innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, pay ahead of time
with prepaid or pay later with credit products. For more information,
1 Gartner Research, January 2015
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150302006046/en/
Source: Visa Inc.
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