Banks in China and United Arab Emirates offer Visa Checkout to
their customers for easy and secure cross-border shopping
SAN FRANCISCO--(BUSINESS WIRE)--Aug. 24, 2015--
Visa Inc. (NYSE:V) today announced continued global success of Visa
Checkout, the online check out service that allows shoppers to pay
with their cards online and on any device, with just a few clicks. In
recent months, no less than thirty-three new merchants, ranging from
Best Buy and Under Armour to Barnes & Noble and Taco Bell, have signed
on to offer Visa Checkout.
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The rapidly expanding list of merchants will continue to make it easier
for consumers to buy everything they need online, on any device, using
Visa Checkout. The newly signed merchant partners by country include:
United States: Best Buy, Barnes & Noble, Barnes & Noble
College, Cle de Peau Beaute, delivery.com, EllenShop.com, JustFab,
LivingSocial, Shiseido, ShoeDazzle, Shutterfly, Sport Chalet Mobile,
StudentUniverse, Under Armour, Taco Bell, Title Nine and zulily
Australia: Event Cinemas, Village Cinemas, Hoyts, Moshtix, The
Roses Only Group and Ticketek
Canada: Grand & Toy and Heart and Stroke Foundation
Colombia: Archies, Agrocampo, BabyMarket, Carulla.com,
Exito.com, Falabella.com, Myriam Camhi and Unicef (due to technology
partner IATAI integrating Visa Checkout)
“At Barnes & Noble College, we are all about delivering the ultimate
experience to our students and other customers, and that includes
offering choice and convenience in their payment options,” said Lisa
Malat, vice president, operations, and chief marketing officer of Barnes
& Noble College, which serves over 5.3 million students and faculty
members, and operates 724 campus stores nationwide. “Our partnership
with Visa Checkout offers exactly that, making the purchasing process
simpler for students, while offering them opportunities to save money
through discounts on back-to-campus purchases. We’re very excited to be
partnering with Visa Checkout to bring this strong value proposition to
In addition to the range of new, global merchants, more issuers around
the world are also offering Visa Checkout to their customers to enable
fast, secure online shopping from anywhere. This is especially true in
China and United Arab Emirates, where consumer demand for overseas goods
continues to grow, and issuer partners now include:
China: China Merchants Bank, Shanghai Pudong Development Bank,
China Everbright Bank, Bank of Guangzhou, and The Card Center, China
Minsheng Banking Corp. Ltd.
United Arab Emirates: Mashreq, Emirates NBD, Majid Al Futtaim
Finance, Dubai Islamic Bank, Emirates Islamic Bank
As of August 10, 2015, China Merchants Bank (CMB) and Shanghai Pudong
Development Bank (SPDB) are the first two issuers in the world who have
launched Visa Checkout’s mobile app inline provisioning within their
banking apps, providing their customers with an easy way to enroll in
Visa Checkout for shopping online at overseas merchants.
“It’s great to see banks like CMB and SPDB bringing best-in-class
enrollment experiences to their customers in China who are eager to shop
overseas,” said Senior Vice President of Visa’s Digital Solutions, Sam
Shrauger, who recently outlined Visa’s Checkout strategy in a pymnts.com
article. “As more merchants and issuers integrate Visa Checkout, the
number of consumers seeing the benefit of a faster online checkout
experience also grows. We’re starting to see the network effect kick-in.”
Co-Marketing Success Stories
Visa Checkout’s early success is due not only to its international
expansion, but also to a series of successful co-marketing campaigns
that have helped drive consumer usage while bringing new value to our
innovative partners’ brands. For example, during a recent co-marketing
campaign with Visa Checkout, Gymboree observed that nearly half (43
percent) of customers using Visa Checkout to make a purchase were net
new customers to their Gymboree site.
To kick-off the fall, Visa Checkout will partner with The
Ellen DeGeneres Show for the season 13 premiere week. Viewers will
see Visa Checkout and key merchant partners in and around Ellen’s
exciting premiere week, both in Los Angeles and New York City.
Visa Checkout will launch several new global co-marketing campaigns with
merchants this fall, ranging from consumer promotions to social media
campaigns and sponsorship marketing. Merchants that have previously
partnered in successful promotional campaigns include Dunkin’ Donuts,
Fandango, Gymboree, Pizza Hut, Virgin America, Williams-Sonoma and
zulily in the U.S., Cineplex Theatres and Indigo Books & Music in Canada
and Freedom Pizza in the United Arab Emirates.
Growth by the Numbers
The expanded list announced today brings the number of merchants
offering Visa Checkout to nearly a quarter million globally, while
financial institution partners have grown to over 330.
In just the last two months alone, Visa Checkout saw a surge of
activity, with an average monthly enrollment growth rate of over 30
percent in June and July 2015.
Only one year after launching, the service has more than six million
registered users, and has seen registered user sign ups increase by
more than 92 percent since the beginning of 2015.
“Consumers expect to get what they want, when they want it in digital
commerce channels and eliminating friction in the buying experience is a
big part of that,” said Thad Peterson, Senior Analyst at Aite Group.
“Shopping cart abandonment has been a big problem for merchants and
providing a secure and seamless shopping experience increases sales.
It’s essential that merchants provide customers with the tools to make
shopping and buying fast and easy—and Visa Checkout does just that.”
Visa Checkout: The Easier Way to Check Out
Visa Checkout is an online
service from Visa that allows consumers to securely store their
shipping and payment information without ever having to re-enter the
information when shopping online. With Visa Checkout, consumers can
simply enter their username and password, and click a button to complete
Since its launch less than a year ago, more than six million customers
have signed up for Visa Checkout accounts. Nearly a quarterly million
large and small merchants and over 330 financial institution partners
now offer Visa Checkout globally. These represent some of the biggest
retailers on the internet, including Staples, Rakuten, Neiman Marcus,
Gap, Pizza Hut, Orbitz, and Virgin America.
Visa Checkout is available in 16 countries around the world. These are:
Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong,
Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United
Arab Emirates, and the United States.
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in more
than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world’s most advanced
processing networks — VisaNet — that is capable of handling more than
56,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa’s innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit usa.visa.com/about-visa,
View source version on businesswire.com: http://www.businesswire.com/news/home/20150824005196/en/
Source: Visa Inc.
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