Visa Integrated Marketing Solutions leverages the unique data and
insights of the world’s largest payment network to help Visa partners
improve their performance and profitability
SAN FRANCISCO--(BUSINESS WIRE)--Oct. 21, 2015--
Visa Inc. today announced the launch of Visa Integrated Marketing
Solutions (VIMS), a card marketing platform designed to help small to
medium-sized issuers optimize their marketing efforts. The VIMS platform
enables the development and execution of key marketing services across
the customer lifecycle – from acquiring new customers to cardholder
retention. VIMS is a service offered by Visa Performance Solutions which
provides a range of advisory services to issuers, merchants, and
“This new offering leverages the power of the Visa network to enable our
issuing partners to more effectively target and market to customers,
members and prospects,” said Doug Leighton, head of community accounts
at Visa. “With unique insights that only Visa can provide, we can help
our clients identify the best customers, drive higher levels of
engagement, drive loyalty with cardholders, and deploy their marketing
dollars more efficiently.”
VIMS aligns many of Visa’s existing card marketing capabilities to offer
an end-to-end platform that can be customized to meet clients’
individual needs. Card issuers and partners can combine information
about their own customers with powerful insights from more than 100
billion transactions that flow through the Visa network each year, as
well as other third-party demographic, lifestyle and economic data to
inform their programs. This combination increases the effectiveness of
customer marketing strategies and leads to more impactful, creative
work. Once the campaign is complete, issuers will receive detailed
reporting and analysis that highlights their return on investment –
including access to benchmark data and business intelligence only
available through VIMS.
VIMS is designed to help card issuers at every stage of the lifecycle
from new customer acquisition to existing customer management, including:
Campaign Design and Strategy: Leverage market-proven strategies
and tactics to create winning acquisition and marketing campaigns.
Targeting, Segmentation and List Development: Draw on
best-in-class analytics and modeling capabilities to better identify
customers and prospects.
Offers and Creative Design: Develop more effective offers and
creative designs, with templates that can be customized with issuers’
branding, card art, and product specifications.
Campaign execution across channels: Execute campaigns across
multiple channels, including traditional direct mail and new digital
and social streams.
Tracking and reporting of campaign results: Receive timely
analysis with benchmarks and insights to make future campaigns even
VIMS is currently available to any Visa issuer in the United States
interested in increasing the performance of their Visa consumer credit
or debit portfolios, and the platform is expected to expand globally in
the coming months.
“Visa is committed to helping improve performance and profitability of
each of its financial institution partners,” said Hasan A. Malik, the
global head of Visa Performance Solutions. “Our team draws upon Visa’s
extensive payments industry experience and the latest marketing best
practices to come up with solutions tailored to clients’ needs.”
VIMS launched its first campaign in late September. The platform will
include expanded digital and social media marketing capabilities, and
other new features including multi-lingual marketing in 2016. For
additional information, visit Visa.com/VPS.
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in more
than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world’s most advanced
processing networks — VisaNet — that is capable of handling more than
65,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa’s innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit usa.visa.com/about-visa,
View source version on businesswire.com: http://www.businesswire.com/news/home/20151021005297/en/
Source: Visa Inc.
Connie Kim, +1 347-224-1720 (mobile)