TrialPay’s Innovative Offers Platform Extends Visa’s Suite of
FOSTER CITY, Calif.--(BUSINESS WIRE)--Feb. 27, 2015--
Visa Inc. (NYSE:V), announced an agreement to acquire TrialPay, a
privately held company with an offers platform that connects merchants
with millions of consumers through targeted promotions. As a payments
technology partner to merchants globally, Visa will integrate TrialPay
into its product portfolio as a simple, cost-effective way to help
merchants acquire customers, drive traffic, and increase sales by
reaching Visa cardholders with targeted offers.
Visa is focused on building deeper merchant relationships, providing
them with solutions that can serve their complex and varied needs. This
includes products and services that can help merchants grow sales,
reduce risk, streamline operations, and drive loyalty. TrialPay’s
technology will strengthen Visa’s merchant offers capabilities and
accelerate its ability to drive commerce opportunities through highly
customized, real-time offers to cardholders. Additionally, by
integrating TrialPay’s technology with existing Visa network assets,
merchants will be able to receive more timely and valuable customer
insights through Visa’s data and analytics capabilities.
“This acquisition aligns with Visa’s strategy to work more closely with
merchants, developing solutions that help them to grow their businesses
and build stronger customer relationships,” said Ramon Martin, senior
vice president, merchant sales and solutions, Visa Inc. “TrialPay will
strengthen our loyalty and offers platform, which we expect to become a
strategic and competitive differentiator that can help merchants build
customer loyalty and increase sales in both the digital and physical
Visa’s current suite of merchant solutions and services focuses on
Grow Sales and Loyalty: A full set of product offerings that
enhance customer engagement and loyalty via highly-targeted marketing
solutions, offers, and rewards programs. Visa’s analytics and
consulting services also provide merchants with timely market insights
and campaign measurement capabilities.
Build Omni-Channel Commerce Experiences: A diverse set of
tools, ranging from Visa Checkout to Visa payWave, that help merchants
offer seamless, streamlined payment experiences across commerce
channels including mobile, eCommerce, and brick-and-mortar.
Reduce Risk: A suite of capabilities that help minimize risk
through enhanced customer authorization, risk monitoring and fraud
analytics, and with the ability to provide for a secure experience
across different form factors.
TrialPay has approximately 60 employees and is headquartered in Mountain
View, California. The acquisition is expected to be completed in Visa's
fiscal third quarter 2015, pending satisfaction of customary closing
conditions including regulatory approvals. The financial terms of the
acquisition are not being disclosed.
About Visa Inc.
Visa Inc. (NYSE: V) is a global payments technology company
that connects consumers, businesses, financial institutions, and
governments in more than 200 countries and territories to fast, secure
and reliable electronic payments. We operate one of the world's most
advanced processing networks — VisaNet — that is capable of handling
more than 56,000 transaction messages a second, with fraud protection
for consumers and assured payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for consumers.
Visa's innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, pay ahead of time
with prepaid or pay later with credit products. For more information,
Source: Visa Inc.
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